Lost Art of Household Budgeting

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It seems that the majority of American society have lost the ability to budget for the household. Although there are many manipulative advertisements that entise us to buy and spend excessively on credit, we need to delay gratification if the budget does not account for it. The other problem is the modern day definition of budget is "well the money is in our checking account" or "we get paid next week." These are dangerous philosophies, because they only account for immediate spending, and do not account for long term planned spending which is what comes back to cause over spending issues.

If in a given year, more money is being spent than earned, it is obvious that bad credit will start to accumulate. This is basic math, but for some reason most people cannot stop over spending. I followed that philosophy, which lead me to continuously run up credit cards and eventually into bankruptcy. Fortunately I was able to change my ways by reading books and attending seminars.

So I pose the discussion question:

"Why does the average American continue to not delay gratification and indulge in the forbidden fruit of excessive spending while ignoring investing?"